Pukka – Brand TVC
For Pukka Tea, we embarked on a multi-sensory journey deep into nature's wonders. In collaboration with Halal and director Emma Westenberg, our team chose to eschew CGI, opting instead for meticulously crafted miniature sets and dioramas in Georgia. This approach blended tangible artistry with whimsical creativity.
Utilizing macro-lens filming, we magnified natural ingredients to an epic scale, animating the 'Pukka people' – elegant figures inspired by the iconography on the packaging (if you haven’t noticed them yet, take a closer look). Actors, clad in full bodysuits and moving with balletic grace, subtly directed the narrative towards the tea's harmonious herbal blends.
Credits:
Client: Pukka Tea
Agency: Anomaly
ECD: Leila El Kayem
Creative Directors: Marco Lemcke
Sinior Creative: Anna Broujean, Omar Khairy
Creatives: Gaya Ragavan, Niclas Moos
Director: Emma Westenberg
Production: Halal
Client: Pukka Tea
Agency: Anomaly
ECD: Leila El Kayem
Creative Directors: Marco Lemcke
Sinior Creative: Anna Broujean, Omar Khairy
Creatives: Gaya Ragavan, Niclas Moos
Director: Emma Westenberg
Production: Halal