Sony – A7 Camera Campaign


The Sony A7ii's advanced technology allows you to freeze this moment and capture everything in stunning detail. 

In our latest commercial, we feature Manuel Neuer, the renowned German soccer player and Sony's Brand Advocate, who is also a passionate hobby photographer. Witness as Manuel captures the mesmerizing migration of a wildebeest herd in the South African desert. Stepping out of his car, time appears to stand still as the wildebeest pass by him, allowing him to effortlessly navigate through the suspended motion.

This visual-led story showcases the camera's remarkable ability to freeze fast-moving action, delivering exceptional image quality. Coupled with an incredible soundtrack, it's an immersive experience that will leave you in awe.







Credits:


Client: Sony
Agency: DDB Berlin

CCO: Dennis May
ECD: Gabriel Matter
Senior Art Director: Felipe Curry, Marco Lemcke
Senior Copywriter: Jack Christensen

Director: Dan Difilce
Production: Tony Peterson Film

Photogrpaher: Cyrill Matter




 
Group Creative Director
Berlin, Germany