Volkswagen – Golf 8 Estate Camapaign


Managing a family's daily needs can be challenging, especially when each member has different wants and needs. The 2021 Volkswagen Golf Estate is a vehicle that can meet all of these demands, offering more space and technology than ever before – ultimately being"More Golf than ever".

In creating this commercial, our goal was to showcase the Golf Estate's versatility and premium features in a playful way that would appeal to families. Our aim was to create a playful and luxurious atmosphere that resonates with families, ensuring they receive the elevated experience they truly deserve.






Credits:


Client: Volkswagen
Agency: DDB Berlin

ECD: Johannes Nittmann, Marcel Krempin
Creative Director: David Unger, Marco Lemcke
Art director: Konstantinos Alexandrakis
Copywriter: Rowan El-Goweiny

Head of Design: Mahmoud Fathy
Junior Art Director: Nuno Monteiro

Director: Julien & Quentin
Photographer: Uwe Duettmann
Production: Markenfilm Berlin




 
Group Creative Director
Berlin, Germany