Reporters Without Boarders - Uncensored Playlist
In a world grappling with increasing online press censorship, we took a bold stand. Instead of merely highlighting the issue, we fearlessly confronted it, igniting a global controversy that captured the attention of over 680 million people. Our campaign generated buzz in more than 300 international news stories, propelling us to win the prestigious Cannes Lion Grand Prix, a first for a German Agency.
Harnessing the power of music, we transformed five journalists from diverse backgrounds into music artists. We channeled their censored playlists into gripping song lyrics and strategically uploaded them as an "Uncensored Playlist" to evade censorship. By bypassing the barriers that limit freedom of expression, we sent a powerful message that resonated with audiences worldwide.
This audacious campaign disrupted the status quo, delivering a resounding call for freedom of information. Join us as we redefine the boundaries of communication and stand up against censorship in all its forms.
Credits:
Client: Reporters Without Borders
Agency: DDB Berlin
CCO: DENNIS MAY
ECD: GABRIEL MATTAR
CREATIVE DIRECTOR: RICCARDO WOLF
SENIOR COPYWRITERS: PATRIK LENHART, JACK CHRISTENSEN
SENIOR ART DIRECTORS: FELIPE CURRY, MARCO LEMCKE
MUSIC: DAHOUSE AUDIO
DIGITAL: MEDIAMONKS