Sony – Headphones Campaign
"When life feels dull and inspiration eludes me, I turn to music. It has the power to awaken my mind, infuse it with ideas, and even transport me to a world of vibrant hues."
In this captivating campaign, we aimed to capture the transformative moment when music becomes a gateway to untapped inspiration, unlocking new realms within the subconscious.
Our story revolves around a painter blessed with synesthesia, a condition that allows her to perceive music as a visual symphony of colors and strokes. To bring this extraordinary experience to life, we employed a combination of innovative techniques. We meticulously recreated real-world paint simulations, ranging from the delicate touch of brushstrokes to the raw expression of finger painting. These simulations were seamlessly integrated with the choreography of a genuine painter, resulting in a captivating display of artistic creation.
Furthermore, we collaborated with a gifted composer to craft a unique musical composition that harmonized perfectly with the mesmerizing visuals. The result is an ode to the act of artistic expression, a testament to the profound impact that music can have on the creative process.
In this captivating campaign, we aimed to capture the transformative moment when music becomes a gateway to untapped inspiration, unlocking new realms within the subconscious.
Our story revolves around a painter blessed with synesthesia, a condition that allows her to perceive music as a visual symphony of colors and strokes. To bring this extraordinary experience to life, we employed a combination of innovative techniques. We meticulously recreated real-world paint simulations, ranging from the delicate touch of brushstrokes to the raw expression of finger painting. These simulations were seamlessly integrated with the choreography of a genuine painter, resulting in a captivating display of artistic creation.
Furthermore, we collaborated with a gifted composer to craft a unique musical composition that harmonized perfectly with the mesmerizing visuals. The result is an ode to the act of artistic expression, a testament to the profound impact that music can have on the creative process.
Credits:
Client: Sony Global
Agency: Anomaly
ECD: Azsa West
Creative Director: Marco Lemcke
Art Director: Theresa Schmitz
Copywriter: Vanessa Schefke
Director: David Wilson
Photographer: Rakuto Makino
Production: Tempomedia & The Mill
Client: Sony Global
Agency: Anomaly
ECD: Azsa West
Creative Director: Marco Lemcke
Art Director: Theresa Schmitz
Copywriter: Vanessa Schefke
Director: David Wilson
Photographer: Rakuto Makino
Production: Tempomedia & The Mill